Global Marketing Automation Market Overview:

Marketing automation is an advanced technology that helps companies build better customer engagement campaigns. It does so by eliminating repetitive tasks and assisting the marketing department in focusing on other critical aspects. It facilitates lead generation management, customer lifecycle marketing, and customer retention. Various organizations require marketing automation software to automate repetitive tasks, such as emails, social media, and other website actions.

According to the latest report by IMARC Group, titled “Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022- 2027,” the global marketing automation market size reached a value of US$ 4.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.6 Billion by 2027, exhibiting a CAGR of 18.23% during 2022-2027.

Request Free Sample Report (Exclusive Offer on this report): https://www.imarcgroup.com/marketing-automation-market/requestsample

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.

Global Marketing Automation Market Trends:

The global market is majorly driven by the increasing number of marketing channels. In line with this, the high adoption of marketing automation solutions among Small and Medium-sized Enterprises (SMEs) is significantly contributing to the market. Furthermore, the rising integration of advanced technologies, such as AI, ML, mobile, and cloud, is positively influencing the demand for marketing automation. Apart from this, the growing need to automate and enhance marketing processes is catalyzing the market growth. Moreover, the rising trend of digital marketing and an increasing number of people using social media are propelling the market. Besides this, the widespread demand for personalized advertising and the utilization of various automation technologies for advertising to achieve higher conversions and lower acquisition costs are providing an impetus to the market.

Global Marketing Automation Market 2022-2027 Analysis and Segmentation:

Competitive Landscape with Key Players:

Activecampaign LLC
Act-On Software Inc.
Adobe Inc.
Cognizant Technology Solutions Corporation
Hubspot Inc.
International Business Machines Corporation
Oracle Corporation
com Inc.
SAP SE
SAS Institute Inc.
Teradata Corporation.

Market Breakup by Vertical:

BFSI
Retail
Healthcare
IT and Telecom
Government
Entertainment and Media
Education
Others

Market Breakup by End User:

SMEs
Large Enterprises

Market Breakup by Deployment Type:

On-Premises
Cloud-Based

Market Breakup by Application:

Campaign Management
Email Marketing
Lead Nurturing and Lead Scoring
Social Media Marketing
Inbound Marketing
Others

Market Breakup by Component Type:

Software
Services

Market Breakup by Region:

North America Europe
Asia Pacific
Latin America
The Middle East and Africa.

Key Highlights of the Report:

Market Performance (2016-2021)
Market Outlook (2022- 2027)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Author bio:

Hello, I am a professional SEO Expert & Write for us technology blog and submit a guest posts on different platforms- we provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.

Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800