Link-building tactics for eCommerce brands can help your website gain visibility by directing traffic to your site. These tactics include guest blogging, press releases, FAQ pages, and link diversity. These strategies effectively generate more traffic to your site and boost your online sales.
Link diversity
Using effective link building tactics for e-commerce brands is crucial for success. Although you have limited resources, you must take advantage of every channel to promote your products. In addition to search engines, social media sites are a rich source of links. You can trawl through their content to find discussions about the product or your competitors’ products. Your content can then address their queries. For example, if you sell trendy clothing, you can promote it through your Facebook page.
Link diversity is a strong signal of naturalness and tells Google that you’re earning organic links from various sources. Google has algorithms that can identify patterns, so if all your links come from a single source, the algorithm will identify this. Similarly, a link profile with a broad range of links from various sources will prevent the algorithms from identifying predictable patterns and boosting your site’s ranking.
Guest blogging
Guest blogging is a great way to get links to your website from other high-quality websites. You can find blog owners and operators and approach them directly to write a guest post. This is a great way to get links back to your website without the hassle of having to write a landing page.
You can promote your guest posts on your website through the same marketing channels as your own. This includes using your newsletter and social media to promote your guest posts. This will encourage readers to share them on their social media accounts and comment on them.
In addition to getting links from other sites, guest blogging attracts new subscribers, improves lead generation, and establishes you as an expert. By promoting your content on high-quality, trusted sites, you can establish yourself as a subject matter expert and improve your company’s reputation. Guest blogging is also important for SEO as it improves your website’s placement on search engine results pages.
FAQ pages
Regarding link building, FAQ pages should be at the top of your list. Google likes FAQ pages that contain concise answers. After all, the average voice search result has 29 words. They should also be organized by category and feature a catchy headline. Finally, they should also have external links to bolster the credibility of your brand.
If you have a FAQ page, ensure it answers customers’ most common questions. This will increase the amount of real estate your site has on the SERPs. Remember that about a third of all clicks go to the first search result. Therefore, the more answers you provide, the greater the chances a potential customer will click through to your site. You can also use structured data on your FAQ pages to give Google an idea of what kind of content they contain. This will increase your chances of appearing in rich snippets, also known as featured snippets.
Press releases
The use of press releases is a key link-building strategy for digital brands. These releases are published by journalists or digital magazines and typically accompany a link to your website. These press releases should include strong anchor texts to give them greater authority in search and credibility in the industry. Additionally, they should include reference links to relevant content on your website.
Press releases are a cost-effective way to secure mentions and brand links for your site. Research and choose the right platforms and influencers to get your message across. Then, make sure the content is compelling enough for people to share.
Affiliate links
If you are an e-commerce brand looking to improve organic traffic, affiliate links are an excellent link-building strategy. There are many ways to build affiliate links, some of which are simple and cost-effective. You can also partner with a website promoting your products or services. The partnership will include a backlink and a logo for your brand. One of the best ways to increase your sales is to partner with a trusted authority website or influential influencer. Also, manage inventory, which will increase the sell-through rate.
