Instagram to Reach Out Influencers: 1 Steps, 2 Templates & More
Influencer marketing can be a powerful way of promoting your brand.Including lifestyle brands in your marketing strategy is essential, especially if they are lifestyle brands.You must first partner with the right people to create an influencer campaign.This means you must do influencer outreach. click here
What is Influencer Outreach?
Before starting your outreach to influencers, it is essential to understand what influencer outreach means.Social media has made influencers more popular. They are people who can spread a brand or product’s message to a large audience.
Coach and Stuart Vevers have teamed up with Michael B. Jordan in this instance to promote #CoachSS20.
Michael B Jordan Coach Instagram Post
Influencer outreach refers to reaching out to people to “develop credibility” and increase your brand or product awareness.
As discussed by Digital Marketing Institute, this is an effective alternative to traditional advertising and promotional tactics.
Influencer Outreach Definition
While social media channels have been around for over 40 years, they became popular in 2017. There was a massive spike in popularity going into 2018, and it’s not surprising.
Since then, influencers have grown from older social media platforms like Youtube and Facebook to more recent apps like TikTok.
Google Trends Influencer
Social media influencers have built trust with their followers, making them more likely to purchase your products and services.
There are many types of influencers, so it is essential to find Instagram influencers that can advocate for your product to the right audience.
Although Addison Rae has more than 24 million Instagram followers, it is unlikely that you will benefit from connecting with her unless your target audience is young females.
Addison Rae Instagram
We recommend that SaaS professionals look at influencers like Brad Feld, Managing director at the Foundry Group, or Aaron Levie, an American entrepreneur and founder at cloud company Box.
Aaron has over 500 connections and 59.076 followers on LinkedIn. He would be an excellent influencer to reach out to if you want to connect with a broad audience interested in SaaS solutions and trends.
This is where it’s vital to ensure that your target audience matches the connections or followers of the influencer you wish to reach.
Aaron Levie LinkedIn Followers
Author’s note: It is essential to know how many followers the influencers you are trying to reach. There are many other factors to consider when going out and engaging with influencers. It would be best if you thought about whether the influencer is an excellent fit for your business, how relevant they are to your audience, their engagement rates on their posts, their opinions, and whether they would be a good fit.
While influencer outreach can make a massive difference for your company, it is also crucial to understand why it can bring value to your business.
Let’s dive deeper into why influencer outreach is essential for your company.
What is Influencer Outreach?
Let’s now look at what influencer marketing is all about.The US Bureau of Labor Statistics estimates that approximately 20% of all new businesses fail within the first two years of opening.You may have limited reach if you are brand new and struggle to build an audience.You can connect with influencers and reach a wider audience through influencer outreach.
Smaller brands and those with smaller marketing budgets are more likely to be able to reach people cost-effectively.
Recent research shows that influencers charge the following:
Although the study does not mention pricing for LinkedIn influencers, you can still follow the one-cent rule (i.e., The $100 per 100,000 followers rule is an excellent place to start.
Author’s note: Influencer outreach is not cheap. However, it is usually less expensive than traditional marketing.
The right bloggers and influencers can help you increase brand awareness and target your audience. They also provide valuable information that will allow you to build trust and credibility for your brand.
You can increase your audience engagement by offering giveaways and polls.Incorporate influencer marketing in your overall marketing strategy to boost other forms of digital advertising.
Adidas is an excellent example. To introduce #They collaborated with influencers Selena Gomez and Iga Wysocka.
Selena Gomez Adidas Campaign
They were able to collect over 12,000 contest entries. Their Instagram account saw 41,000 more users, and their sales increased by 24.2%, whereas their competition struggled.
This will increase brand awareness and lead to more people visiting your website. How your content marketing is shared may result in a higher number of high-quality backlinks.
These two things can help you rank higher in search engines.
Oberlo also notes that 80% of customers have purchased the product recommended by an influencer.This statistic is enough to show the importance of influencer outreach.
People also block traditional ads, so it is essential to not waste money on devices that use ad-blocking software and instead focus on channels people trust.Let’s now look at how to make your social media influencer marketing campaign a success.
Step 1: Create a list of influencers – The Right Influencers
Building your influencer list is the first step. But where do you start?
These are the steps to follow:
Get to know your audience. Research them, get to know them, and discover who speaks to them.Talk to your team – they already reach out to many people, and these relationships could be influencers.Ask your audience who their favorite people are. You can see who they follow on Facebook, Instagram, and Twitter. Which posts are they sharing and engaging with?
Engage with people who are positively influencing your audience. This goes beyond liking their content and includes commenting or sharing. This will help you build a real human connection with them and better understand what content they recommend.
Reaching out to everyone is a waste of time. It would be best to focus on people closest to your target audience. It is not enough to connect with influencers. You must also connect with the right ones.After you have considered all of the above, you can now look at how to find the right influencers to reach out to.
You must first make a list of prospects that you want to connect with.
Let’s take an example to illustrate this.
You’re an SEO software company looking for SEO experts to establish a connection with.You can use the following search operator to perform a Google search to find these people: